LIN.ROBBE.SEILER : Showroom HGC - best architects 18


Showroom HGC

best architects 18

commercial/industrial buildings


Carouge, Switzerland



Radek Brunecky


Situated in Geneva’s mutating post-industrial PAV area, this commission for a construction material firm demanded a low-budget transformation of their showroom situated on the first floor as well as a new stairway and elevator for access. Inspired by the surrounding warehouse sheds, the project proposes a stacking of boxes containing the staircase and piling up around a central elevator shaft as a new emblematic entrance pavilion. Materialised in dark perforated, undulating fibre cement panels, visible concrete and galvanised steel elements, the pavilion showcases parts of the client’s products in a simple and abstract manner. The showroom itself proposes a scenography where the white customer area contrasts with the black back offices and counters.