Ippolito Fleitz Group - Identity Architects
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Our task was to name the dental practice, design the interior and develop visual communication measures as part of a holistic concept. The main aim was to highlight the practice’s specialisation in aesthetic dentistry, but also to position it as a “local dentist”. The new name “white room” appeals to both patient target groups simultaneously. weissraum represents first-class dental services and conjures up associations of purity and natural beauty. The practice displays a distinct, modern interior architecture, which is both natural and warm, while honouring the building’s historical substance in a very special way. The layout of the former apartment was completely reorganised to accommodate the new dental practice. The stretch of wall that once separated the hallway from a row of rooms was replaced by right-angled units, which contrast clearly and concisely with the striking historical ceiling. The former living rooms are now separated by a continuous glass façade, which divides the space again into treatment rooms and hallway. The glass front accurately follows the contours of the stucco ceiling. Although the rooms appear transparent, great emphasis has been placed on discretion, thus counteracting any fears the patient may have.